Make More Money

Wednesday, March 08, 2006

Do You Want To Make More Money as a Coach

Do you Make Enough Money as a Life Coach?

Theres a lot of coaches out there not making any money, looking for opportunities, trying to model what others are doing, networking like crazy, researching, visualizing, affirming and hoping yes, hoping that the clients show up before the bailiffs.

Ive been involved in Marketing and PR and worked with and met the good, the bad and the ugly of the coaching world and can honestly say if you are not making any money there is probably a reason why that I can help you with.

There is usually a very fundamental point missed. Youve probably pitched into your the business cards, the letter heads, the brochures and all the online stuff and youve probably even read a few good books on marketing And it still aint happening.

Maybe you get a client or three, but before you can build your coaching practice to client number four, the client pack of cards falls down and you pace the office exclaiming why oh why?

Well, the answer is easy. All the networking, all the marketing, researching, modeling and hoping, visualizing and affirming isnt going to make a blind bit of difference unless you back up a couple of steps.

What most coaches have failed to do is define themselves. They do this because they fear if they say, Im a relationship coach that theyll miss out on all the health and fitness, money and career business.

What career business? What health and fitness, what money Its not exactly been pouring in has it?

You have to define yourself. If you dont, you wont ever get more than a trickle of business.

When you define yourself you clearly say to your target market, Heads up, Im your baby. You have problem X. Wow, I fix problem X. This is how it works.

And I dont just mean defining your self as simply a Relationship Coach I mean what kind of relationship coach. Are you the relationship coach for busy executives who wants to find their soul-mate? Are you the relationship coach for people who have suffered abuse? Are you the relationship coach for newly wedsMums with children or dad thinking of running away.

Define yourself for goodness sake. Tell your market you are the God or Goddess of coaching on that particular problem. Send them a clear message, not the diluted I cover all ailments tosh that most of the market bewilders prospects with.

Ive worked with a top UK coach. Shes an absolute master at defining. When you think youre clear on something she makes it clearer. As a result of the defining shes done on her coaching practice, the whole thing exploded.

Shes a great example. You have to find your message. Until you do, dont waste money on stationery, marketing and websites.

Find your message! Educate your audience and success will be yours.

Best

Neil Millar

Neil Millar is a novelist and Personal Development Author, acclaimed by a New York Times best Selling Author as A Master of foreshadowing and suspense. Hes also worked closely with top UK coach Jo Ball. Find out their books and programmes and philosophies at www.neilmillar.net

A Simple Technique To Make More Money From Your Existing Traffic

The huge advantage with returning visitors is that they are already familiar with your site and the more times they return the higher their chances of purchasing something or signing up for this or that at your site.

There is plenty you can do with your current existing traffic to dramatically increase the revenue you are getting from your site.

Probably the most obvious is to increase return visits. This is by far the easiest thing that you can do right away to increase revenue and overall traffic at your site.

The huge advantage with returning visitors is that they are already familiar with your site and the more times they return the higher their chances of purchasing something or signing up for this or that at your site. In fact research clearly shows that a returning visitor is five times more likely to purchase something from your site.

The Right Tools Will Help

Actually with the right tools, getting your visitors to return is a breeze. Before I reveal to you where you can get the right tools for this mission and free at that, let us look into the technique and what exactly is involved.

Visitors who remain at your site long enough to leave an email address are without doubt your target market. Yet people are busy and there is so much to see online that chances are that they will hardly come back again to your site. Unless they get some notification about a new development or item of genuine interest. Our technique involves the use of regular email notifications of new developments and features of interest at your site.

If a visitor has liked your site, they should have no problem signing up for regular email notifications. Unfortunately at most sites, a regular email notification is cumbersome, time consuming and may often require you to use a separate tool, like an auto responder software or site, where you can enter the email addresses from your opt-in email list and arrange for them to receive regular updates. This makes things very difficult for the alreadyScience Articles, terribly busy webmaster.

The ideal situation would be to have a site where automatic notifications can be sent out to your list every time you have new content. This is a simple and yet full-proof way of ensuring that as many of your visitors as possible makes return visits again and again.

An Amazing Free Service

There is actually a site that offers this service and for free. Sitekreator.com hardly looks like a free site with its? extensive choice of beautifully designed templates. But what is more is that it boasts several amazing features. One of them is automatic email notification to your list every time you have some new content on your site.

Using this site to try out this technique for maximizing on your return visits will help you quickly realize just how effective this strategy can be.

ABOUT THE AUTHOR


Maggie Wallace is an online marketer and happy user of SiteKreator ? take your instant site, just add content. Visit this professional website builder now and sign up for a free account. She can be reached at wal.maggie@gmail.com.